Posts Tagged ‘beens’

In ‘Poor But Sexy’ Berlin, Brands Need to Understand Casual

Tuesday, November 25th, 2008

Please check out my first article as a writer for AdAge, In ‘Poor But Sexy’ Berlin, Brands Need to Understand Casual.

In ‘Poor But Sexy’ Berlin, Brands Need to Understand Casual: To market successfully, you need to understand college kids

This is my first post for the Global Idea Network and I am happy to be here. I aim to post once-a-week about my experience in Berlin and around Europe as an expat. Today, I want to talk a little bit about Berlin, the city its Mayor, Klaus Wowereit, called “poor but sexy.”

Berlin is sexy, poor, and the most casual city I can imagine. Everyone wears jeans, t-shirts, hoodies, and some sort of field jacket. At first I mistook this casualness as slovenliness or poverty. No. Berlin’s casualness is very intentional. In spite of limited cash, Berliners are slaves to fashion and remain current. The moment jeans went skinny, Berlin went skinny. When the world became obsessed with Chuck Taylors, Berliners sported them. Current, as long as the fashion palette keeps to caps, jeans, t-shirts, jackets, and sneakers. When my friend Mark wore the wrong sort of casual his friends staged an intervention: the jeans were all wrong, the jacket was uncool, and the shoes had to go.

It occurred to me that successful marketing in Berlin requires marketing to college kids, who are the epitome of poor but sexy, across the board and for everything. How would you sell a car, a cell phone, a pair of panties, a watch, some gum, a bank account, or a credit card to a teenager and you’ll probably get it right here in Berlin.

When it comes to purchases, Berliners judge each others’ fashion sense like they do at college, where how you were dressed had more to do with style and selection — how you wore it — and less to do with the total cost of purchase and where you bought it. Competition in the marketplace comes from flea markets, hand-me-downs, swap meets, and eBay as easily as it may your competitor. Lots of those skinny jeans and Chuck Taylors were scored used from the 80s. I learned from my friend Libia from Mexico City that Berlin is world famous for its used clothing and consignment stores. There is no stigma associated with getting stuff used and cheap — quite the opposite.

There are other concerns when marketing to Berliners: biking, weather, exposure, and the elements. Like college students, Berliners take public transport and ride bikes every day in all sorts of Central European weather. In fact, I have been told again and again that bicycles are neither recreational nor optional. They’re essential to daily life. Like students going to class in the morning, Berliners need to carry everything they need for the day with them. Necessity demands that Manolos are pretty impractical, as are skirts, heavily-styled hairdos, and exceptionally-delicate makeup rituals.

Berlin casual is not limited to kids in their teens and twenties, however. I am talking about my 39-year-old friend Frank, who pretty much dresses in hooded sweatshirts and jeans all the time (with a fierce family brand loyalty to the G-Star brand, universally popular in Berlin) and, coincidentally, dresses just like his two sons, 8 and 10, as you can see in the photo illustrations. Yes, Frank, who runs a production company called The Lime Machine, approved this post.

I have been invited to be a European correspondent to the AdAge Global Idea Network. I am a resident of Berlin, Germany, and will be mostly reporting my experience in Central and Eastern Europe; however, GIN is a moveable feast — it is global, after all. I hope you enjoy the post. Please consider subscribing to the blog. I plan to post at least once-a-week. Plus, there are a wide assortment of other great bloggers from around the world.

Thanks to Operation Survivor Bloggers on Veteran’s Day

Tuesday, November 18th, 2008

Veteran’s Day this year is especially poignant since it has been 5 years since the wars in Iraq and Afghanistan began. Thank you to everyone who helped Survivor Corps get the message out about Operation Survivor and all the amazing work that Survivor Corps does for vets, for returning troops, and for their families. Here’s a list of all of your fine work:

You have done an amazing thing for the vets and also for the mission of Survivor Corps domestically and around the world. Thank you for your posts and for your banner placement. Never hesitate to contact me personally or my team at Abraham Harrison. Also, always please feel free to contact the entire Survivor Corps team.

Thank You All Who Supported International Medical Corps!

Thursday, October 16th, 2008

On behalf of the International Medical Corps and Abraham Harrison, thank you so much for all of your support over the last four weeks to get the vote out to help get the International Medical Corps into the top-five of the Members Project and then for securing the $100,000 from American Express, to be used to feed hungry children worldwide. Here’s a thank you video blog entry from Paige Strackman, who was the PaigeS who submitted IMC in the first place under the title, Saving the Lives of Malnourished Children.

Here’s the official, final, press release you can read, directly from International Medical Corps:

International Medical Corps Wins $100,000 Grant from American Express to Save Malnourished Children

October 14, 2008, Los Angeles, Calif. –International Medical Corps (IMC) has been awarded $100,000 through the American Express Members Project. The grant will be used to treat malnourished children worldwide. IMC is one of five organizations to receive funding in the nationwide campaign where American Express Card members submit and vote for projects that are meant to bring people and organizations together for positive change.

The funding will be used to implement the project, ‘Saving the Lives of Malnourished Children.’ Submitted by American Express cardmember Paige Strackman, the project focuses on treating malnutrition through nutrient-rich, ready-to-eat food, which International Medical Corps provides to more than 35,000 children every month through a network of 215 supplementary and therapeutic feeding sites in some of the world’s most food-insecure environments, including Afghanistan, Ethiopia, Sudan, and Somalia. The project was selected by an elite panel out of 1,190 others and received more than 14,000 votes in the final round of competition.

“I submitted this project because, as a mother, I cannot ignore that five million children under five die every year due to malnutrition,” says Paige. “This funding will save thousands of malnourished children around the world who otherwise may not have been reached. I am so grateful to everyone who supported this project and helped make it a reality.”

While the project was submitted by one individual hoping to make a difference, it gathered public momentum. The project’s message was shared in the media from Los Angeles to New York, on nearly 200 blogs across the Internet, through thousands of emails and on social networking sites, including Facebook, My Space and Twitter.

The grant from American Express comes at an opportune time when rising food costs are driving millions deeper into poverty everyday while trying to afford basic staples. As a result, hunger and malnutrition kill more people each year than HIV, tuberculosis, and malaria combined.

“We are incredibly grateful to Paige for not only submitting the project, but also for fueling it with the passion to make it so successful,” says Rebecca Milner, Vice President of Institutional Advancement. “There are approximately 178 million children around the world who are malnourished and only 3 percent get treatment. This funding makes it possible for International Medical Corps to reach more of those children who desperately need our help.”

In Democratic Republic of Congo alone, International Medical Corps’ supplementary feeding centers admitted 3,500 new children in the past two months. At one center for severely malnourished children, IMC has a 35-bed capacity, but is accommodating 82. Another 30 children await treatment. This trend is symptomatic of the food insecurity affecting East Africa and much of the developing world. The World Food Program estimates that 15.7 million of those in need are in East Africa, and another 8.6 million are in Afghanistan.

With a mission that focuses on training, International Medical Corps works to empower individuals and communities, providing education on how to treat malnutrition, identify warnings signs, and intervene before malnutrition worsens. Health care workers and parents are educated on proper diet and hygiene, and communities are equipped to grow their own food and reduce their vulnerability to rising prices.

*The ‘Saving the Lives of Malnourished Children’ project can be viewed here: http://www.membersproject.com/project/view/OZH1P1
**Videos of children’s dramatic recoveries from malnutrition can be seen on International Medical Corps’ YouTube Channel: http://ca.youtube.com/user/IMCMembersProject

For more information visit our website at www.imcworldwide.org.
Also, thank you to every single blogger and social media maven who was so generous as to help us spread the word out and get as much attention as possible for both the Members Project as well as for International Medical Corps as well. You were all more than generous and all of us at IMC and AHLLC would love to thank you for being so generous and selfless.

Thank You for Blogging about International Medical Corps!

Wednesday, September 24th, 2008

The International Medical Corps and my team have been working on winning $1.5 Million dollars through American Express’ Members Project. IMC needs to be in the top 5 in order to win. Please check out the Member Project page, Saving the Lives of Malnourished Children, and then please vote.  I would like to personally thank each and every one of you who have blogged about the issue and about the contest — see below:

Also, please let me know if I missed your post in the Chris Abraham comment area — and if you want to post about the contest and the issue, please feel free and pop the URL into the Chris Abraham comment section and I will add you and thanks in advance!

If you need more information, please check out our informational page, International Medical Corps Matched With Top 25 American Express Members Project, “Saving the Lives of Malnourished Children”