Xenergy line of energy drinks to be in 95 Arizona Albertsons stores
Las Vegas, Nevada (PRWEB) July 7, 2007 — Officials at Xyience
announced a large volume distribution agreement, placing its Xenergy
line of energy drinks in 95 Arizona Albertsons stores beginning August
1st, 2007.
Albertsons, Inc. now part of the SuperValu
family of retail stores, is the second largest operator of grocery
stores in the United States, trailing only the Kroger Co.
"Albertsons
and SuperValu represent a tradition of fresh thinking," said Rueben
Rios, Xyience VP of Sales. "They have over 135 years of food logistics
innovation, coupled with an established retail expertise. Xyience
has an opportunity to make tremendous strides with its expansion into
the energy drink market. Xenergy in Albertsons stores assures us that
we will be a major player in this market."
In May 2006, Xyience
Inc. entered the energy drink market with the launch of Xenergy. Like
Xyience, the name Xenergy is the result of an interesting combination,
in this case, the words Zen and Energy, and is pronounced "Zenergy".
With the first flavor of Xenergy being Cran Razz, the Xenergy line now
includes Citrus Clear, Big Apple, Blu Pom, Mango Guava and Pink Lemon
flavors.
Xyience
prides itself on being a complete active lifestyle brand developed to
provide the healthiest, most scientifically advanced sports nutrition
related products targeted to active life style enthusiasts, and is one
of the fastest growing brands in the U.S.
"We have
achieved tremendous growth and traction in the competitive energy drink
market," said Rios. "Xenergy in Albertsons will most assuredly
contribute to our continued expansion. Xyience is excited with the
opportunity to serve Albertsons customers with what we believe to be an
exciting, premium product, Xenergy."
Early
marketing success is attributable to Xyience’s strategic partnerships
with the UFC, Spike TV, MTV, VH1, The Fight Network and several trade
magazines worldwide. These brand alliances have allowed Xyience to
quickly become one of the most sought after brands in the world today. Xyience is strongly associated with health, fitness, mixed martial arts and other forms of extreme sports.
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